Part of our series on the impact of Levitt AMP Bridge Grants
With most concerts postponed or canceled due to COVID-19, 2020 was a historically devastating year for live music and the creative ecosystems built around the industry. Despite these circumstances, each of our Levitt AMP grantees found innovative ways to keep their communities engaged through music, sparking joy and connection while providing paid performance opportunities for musicians. In addition to participating in the program-wide 2020 Levitt AMP Virtual Music Series, several grantees used funds from Levitt AMP Bridge Grants to bring free, live concerts to their communities in unconventional ways, both virtually and in-person. In today’s entry in our series on the impact of Bridge Grants, we’re honing in on how three Levitt AMP Communities — Sheboygan, Wis., Fort Smith, Ark., and Whitesburg, Ky. — creatively presented mobile, pop-up and drive-in shows in 2020.
Levitt network presents over 200 virtual concerts, attracts 1 million viewers, as the show went on(line)
Levitt is all about bringing people together. About celebrating music, community and the power of the arts to fuel positive change. About strengthening the social fabric of our towns and cities. So back in March, when the COVID-19 pandemic brought much of American life to a halt, it struck at the heart of the Levitt mission. How could the national Levitt network of permanent outdoor music venues and Levitt AMP sites present concerts, each attracting hundreds and often times thousands of people on a typical night, given new public health restrictions on outdoor gatherings?
The Riverfront Amphitheater along the Arkansas River, home to the future Levitt AMP Fort Smith Music Series in 2021
Get those birthday wishes rollin’ during tonight’s free livestream concert featuring the soulful vocals of Allison Grace, a hometown favorite in the city of Fort Smith, Arkansas. Her birthday is today, and “what better way to celebrate than with a show from one of our city’s best!” exclaims Talicia Richardson, executive director of 64.6 Downtown, the nonprofit behind the Levitt AMP Fort Smith Music Series and co-presenter of tonight’s livestream as part of the Levitt AMP Virtual Music Series. Earlier this year, Grace made her nationally-televised debut performing a moving rendition of “Don’t Know Why” by Norah Jones during blind auditions on NBC’s “The Voice.” Her performance impressed the judges and racked up more than half a million views on YouTube, earning her new fans across the country in the process. Tonight’s livestream will also feature the hip-hop hooks and spoken-word beats of local musician, entrepreneur and community leader Chris Chaney, so be sure to tune in at levittamp.org/virtual at 8pm EDT/5pm PDT!